Our Story

Roy Gershon left a successful career in the high-tech world more than 10 years ago with a dream.

He travelled to the Callebaut Chocolate Academy in Belgium to learn the secrets of the profession and soon became one of the leading chocolatiers in Israel.

Our chocolate

Unique pralines and truffles from selected European chocolate, which combine various fruits, spices, fine alcohol, a variety of nuts and other treats that create a multitude of flavors.
From classic flavors of French vanilla, nougat, orange and nut cream to unique combinations of raspberry pistachio ganache, masala chai truffles and popcorn nougat pralines.
Roy’s CHOCOLATE DREAMS series was developed out of a desire to give a unique experience of flavors and textures with thin and rich round pralines in a variety of fillings of espresso, popcorn, pistachio, nut cream, gendoia and more… and all in a unique and perfect ratio between filling and coating – different from anything you’ve ever known.
Among our customers you can find private customers, business customers from the leading companies in Israel and leading hotel chains.

Our Customers


We will be more than happy to brand chocolates and/or chocolate packs for you.

We can print logos, images or any message you might wish on chocolates or packs for Weddings, Bar Mitzvahs, gifts for employees or customers, from 50 units and up. We will provide you with a high-quality branded chocolate solution.

Contribution to the community

We believe that a part of our daily work is giving back to our community and as a contribution to the community, we at ROY CHOCOLATE have employed people with special needs who have worked with us for many years with lots of love and care.

The packing work at ROY CHOCOLATE is done by people intellectually disabled and blind people.

Youth at risk – Over the years we have taken an active part in working with youth at risk in Tel Aviv and Herzliya. Youth who has dropped out from special education programs and working for ROY CHOCOLATE was their last resort. Roy himself has volunteered to teach youth at risk in professional chocolate workshops and other various activities.

Chocolate makes people happy and it is our great privilege to bring this joy to people.

Therefore, we donate chocolates to many special non-profit associations including Simcha LeYeled, Akim, Lev Ohev, Kav LaChaim, WIZO, the Center for Victims of Sexual Assault, and more.

Also – ROY CHOCOLATE has won the “The Marker” Magazine award for contributing to the community!

The Marker Magazine has chosen ROY CHOCOLATE for its unique and significant contribution as a leading company of the community to people with special needs

Awards and achievements in Israel and around the world

Yediot Aharonot chocolatiers competition

In a blind tasting competition judged by leading chefs – ROY CHOCOLATE was ranked first among the many premium chocolate brands that were tested both from imports and from Israeli production.

SIAL – `Trends & Innovations`

The Innovation Award in the international competition at the SIAL food exhibition in Paris, France.

De Marker Award for contribution to the community